FMV INDEXLONDON · 06 JUN 2026
Independent fair market valuations of sports sponsorship.
FMV Index™ delivers independent fair market valuations of sports sponsorship assets. Built on proprietary deal data, a survey of brand-side sponsors and a 5-year market-based methodology. Used by clubs, brands and agencies as the benchmark in commercial negotiation.
BUILT BY
At a glance
SOURCE: FMV INDEX RESEARCHAsset values available
480
Across covered leagues
Verified deals (not tracked)
239
Shirt · Sleeve · Stadium
Data markers per club
75+
Points of comparison
Leagues covered
08
EU Big-5 + 3
FMV-100 · Configure your valuation
Build your report.
STEP 01 / 08PROPERTY TYPE
13% COMPLETEStep 01
What type of property are you valuing?
Football and stadium/venue use the live pricing builder. Other sports are quoted on application — a member of our team will confirm the final price.
Used by
CLUBS · VENUES · GROUPSFC Bayern Munich◆
Juventus◆
London Stadium◆
Oak View Group◆
Eintracht Frankfurt◆
San Siro Stadium◆
Swansea City FC◆
FC Bayern Munich◆
Juventus◆
London Stadium◆
Oak View Group◆
Eintracht Frankfurt◆
San Siro Stadium◆
Swansea City FC◆
Featured in
SELECTED PRESS COVERAGECity AM◆
SportsPro◆
TalkSport◆
The Sun◆
Liverpool Echo◆
Man Eve News◆
City AM◆
SportsPro◆
TalkSport◆
The Sun◆
Liverpool Echo◆
Man Eve News◆
Independent by design