Published valuations, market research and commentary.
The FMV Index™ editorial archive - annual league valuations, deep research reports, market commentary, and external coverage of our work in the trade and national press.
Coverage
Rule The Roost - Tottenham Hotspur Podcast
- City AM£45M·Welsh rugby missed out on £45m in previous Principality Stadium deal
- TalkSport£150M·Manchester United new stadium naming rights deal
- SportsPro-38%·Premier League shirt sponsorship value - betting ban analysis
- The Sun£150M·Manchester United Old Trafford stadium name - Wembley comparison
- Manchester Evening News+£8.9M·Manchester United face crucial commercial campaign
- Liverpool Echo£66M·Liverpool £66m sponsorship truth revealed
More from FMV Index™
11 ARTICLES
Undersell or Walk Away: What Chelsea and Welsh Rugby Reveal About Pricing Power in Sponsorship
Chelsea and Welsh rugby expose how different commercial decisions can produce very different long-term outcomes.
US Stadium Naming Rights and the Pricing Mistakes European Clubs Keep Making
Why European rights holders consistently misprice stadium assets - and what they should learn from US comparables.
Arsenal's Sleeve Asset Set to Reach £20m as Visit Rwanda Deal Ends
An FMV Index™ breakdown of how Arsenal's sleeve inventory should price post-Visit Rwanda - and which categories will compete hardest.
Premier League Fair Market Sponsorship Values 2025
The full FMV Index™ ranking of every Premier League front-of-shirt asset, shows some parties are getting a good deal while others are overpaying.
BJ88 Pays 185% Above Market Value for AFC Bournemouth Sponsorship
Shows the extent gambling brands are willing to pay above the market rate to secure Premier League rights.
Premier League Sleeve Sponsorship Values
Why the lifting of the gambling ban is set to add 40% to the league's collective sleeve sponsorship market.
Why Chelsea's New Sponsorship Deal Raises Fair Market Value Concerns
The FMV implications for the wider Premier League if Chelsea's headline number is taken at face value.
Manchester City Settlement Highlights Importance of Fair Market Value
Man City and the league reach a settlement that strikes at the very heart of FMV.
Chelsea's Cut-Price £25m for a New Shirt Sponsor is Not Low Enough
Even at £25m, the asking price overstates Chelsea's current sponsorship strength. Here's the FMV breakdown.
Premier League Fair Market Sponsorship Valuations 2024
The 2024 vintage of the FMV Index™ - how the league's commercial assets stacked up, club by club.
The Fair Market Value of Every Premier League Club's Sponsorship
The inaugural FMV Index™ - the first independent, full-league valuation of front-of-shirt sponsorship in English football.